Sora text to video is an AI system that generates original video content from written descriptions. You describe a scene in natural language — the setting, subjects, lighting, camera angles, movement — and the AI creates a video matching your vision from scratch.

Unlike image-to-video which animates existing photos, text to video creates entirely new visual content. There's no source image required. You write what you want to see, and the AI interprets your words into moving pictures.

The AI model has learned from millions of videos to understand how the visual world works — how light behaves, how objects move, how cameras capture scenes. When you write a prompt like "a cat walking across a sunlit windowsill," the model draws on this knowledge to generate realistic footage.

Your prompt guides the generation. More specific descriptions produce more predictable results. Adding details about lighting ("golden hour"), camera movement ("slow dolly shot"), or mood ("peaceful atmosphere") helps the AI understand your creative intent.

Generation typically takes 3-5 minutes. The AI constructs the video frame by frame, ensuring temporal consistency so that objects and movements flow naturally throughout the clip.

Social media creators use text to video to produce fresh content quickly. Instead of filming, they can generate video clips that match trending concepts or fill gaps in their content calendar.

Marketers and advertisers visualize campaign ideas before investing in production. A text prompt can generate a rough video concept in minutes, allowing teams to iterate on creative direction early in the process.

Educators and presenters create visual explanations for abstract concepts. Describing a scientific process or historical event can produce illustrative footage that enhances understanding.

Filmmakers and storytellers use text to video for pre-visualization. Before committing to expensive shoots, they can generate rough scene mockups to test compositions and timing.